Fortaleza Esporte Clube launched a campaign that highlights its anti-racist stance, using artificial intelligence to demonstrate the imperfections in racial representation.

What happened?

The campaign was launched on November 20, the date that marks the National Day of Black Awareness. The club used the artificial intelligence tool to produce images in everyday scenarios, such as family episodes and leisure moments in public places.

Why is this important for Fortaleza Esporte Clube?

The campaign highlights the importance of racial representation in technology and society, and how Fortaleza Esporte Clube positions itself against racism. Marcel Pinheiro, Marketing Director of Fortaleza, explained that technology evolves, but algorithms still reflect structural inequalities.

What comes next?

The campaign aims to promote equality and combat racism, using technology as a critical tool and drawing attention to the importance of racial representation. Fortaleza Esporte Clube consolidates itself as a protagonist in social impact agendas, reinforcing its institutional responsibility and using innovation, sensitivity, and strategic communication to provoke reflection and promote transformation.